Senior Demand Generation Marketing Manager (m/f/x)

  • Marketing
  • Remote job

Senior Demand Generation Marketing Manager (m/f/x)

Job description

Location: Austria, Germany, Switzerland preferred, rest of Europe also possible

Position: full-time employment

ABOUT CRATE.IO is the developer of CrateDB, a global leading-edge IoT database, that enables companies to access data insights at scale. The flexible, distributed database solution combines the performance of NoSQL with the power and simplicity of standard SQL. Optimized for large data volumes with high compute and data versatility requirements, CrateDB runs in the cloud on the edge and on-premise.

We are a VC and corporate funded global technology company recognized us as cutting edge by both Forbes and Gartner. is well funded with $10M+ capital raised in our latest financing round in 2021. We are gearing up for hyper-growth with offices in the US, Germany, Austria and Switzerland.


We are looking for a Senior Demand Generation Marketing Manager, to manage the execution of our demand generation efforts and own the process end-to-end at The mission of this role is to develop a healthy demand generating pipeline through a mixture of field, creative and effective content marketing strategies, and digital campaigns. Reporting into the Head of Marketing, the Senior Demand Generation Marketing Manager will be responsible to generate qualified leads and sales opportunities across multiple channels.

The ideal candidate will have hands-on digital field and content marketing demand generation experience at a B2B software company, be a results oriented creative thinker, enjoy complex problem solving and thrive on owning the entire process, while collaborating with peers and engage with the sales team.


Analyze the customer journey with an understanding of the customer experience, to effectively address the audience. Build and optimize targeted content marketing, nurturing, digital and field campaigns to maximize Crate’s demand generation pipeline and conversion results.

  • Develop a deep understanding of Crate’s target audiences and their buyer’s journey
  • Align the selection of vehicles and programs with our business goals
  • Define and execute Crate’s demand generation strategy
  • Grow results across all channels, not just owned platforms
  • Maintain a data driven approach to continuously improve conversion and ROI
  • Versed in content campaigns supporting SEO/SEM optimization and PPC strategy
  • Ensure that content reaches the right part of the sales funnel at the right time
  • Collaborate with sales and marketing to evaluate content and mechanics
  • Leverage marketing automation to streamline, automate and define workflows
  • Stay on top of conversion, open rates, click rates, opt outs
  • Report and analyze results to optimize campaign performance
  • Utilize personalization and other techniques to increase audience engagement
  • Be in charge of the size and quality of the marketable database
  • Monitor industry best practices and be innovative to stay ahead of the curve
  • Support the continued enhancement and effectiveness of Crate’s website



  • Bachelor’s degree in marketing or relevant field, MBA preferred
  • Understanding of B2B IT or cloud business and the player’s online behavior
  • Addressed decision maker committee, e.g. C-level, IT professionals or developers


  • Min. 7+ years digital marketing and demand generation in B2B environment
  • Track record of successful implementation of effective demand generation programs
  • Experienced in content, email marketing, nurturing and campaign execution
  • Data-driven mindset, focused to deliver, analyze results, and make recommendations


  • Excellent verbal, written and visual communications skills
  • Fluent in business English a must, further languages e.g. German a plus
  • Ability to network across teams and liaise with customer or user representatives
  • Strong analytic skills, sense of ownership and focus on data driven decisions
  • Passion for learning, able to think outside the box
  • Results oriented project manager, managing multiple projects on schedule
  • Energetic, self-motivated, innovative and constantly seek improvements
  • Quality-oriented with high attention to detail
  • Ability to thrive in a high-growth matrix environment


  • Productivity tools such as Microsoft Office and Google Suite
  • Strong hands-on experience with marketing automation (HubSpot preferred)
  • Competent using CRM systems, versed setting up reporting and dashboards
  • Knowledge with Adobe CS and HTML a plus


  • Join a leading VC funded tech company from the pre-B stage through the exit
  • Close engagement with product development and GTM teams
  • Be part of an open, collaborative culture with “Craties” from diverse backgrounds


  • Competitive compensation
  • Flexible working hours
  • A variety of perks (e.g. financial allowances for public transportation, fitness and education)
  • Participation in our Employee Stock Options Plan
  • The opportunity to become part of one of the most exciting startups in the IT scene (Winner of the 2021 IoT Evolution: Industrial IoT Product of the Year Award)

At, we don't just accept difference - we celebrate it and support it. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.